#576: How Much Is Each of Your Sales Meetings Worth?
The Advanced Selling Podcast
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Is Lifetime Value a Good Idea?
Anyone can do that exercise that aaron just took us through, and i would encourage any listener to do that. Start with what is the average value, on average, of a given customer worth over a year? Ok, awesome. Why don't you do lifetime is it just to too much of a stretch? It just depends on industry. There are certain industries where you have lock in, where it is reasonable to use a lifetime value. But that's actually, if you do that, it gets crazy. Number one is the one your value. Number two, it's the clothes rate,. Qualified opportunity to close one conversion.
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