2Bobs—with David C. Baker and Blair Enns cover image

The Barbell of Pricing Risk

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Navigating Pricing Strategies

This chapter explores the complexities of pricing strategies, particularly the contrast between time-based and value-based pricing, framed through a barbell model. It emphasizes the importance of understanding both pricing strategies and deliverables, while challenging traditional notions and advocating for innovative approaches to pricing.

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