
Part Two: Jeff Bezos and the Birth of Amazon
Behind the Bastards
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Behind the Curtain: Amazon's Turbulent Beginnings
This chapter explores the early struggles and rapid growth of Amazon, detailing Jeff Bezos's innovative approach to bookselling and the financial challenges faced by the fledgling company. It sheds light on the harsh working conditions and controversial corporate culture that emerged, revealing the intense pressures on employees amid the company's expansion. Through personal anecdotes and critical moments, the narrative captures the tumultuous environment that shaped Amazon's transformation from a money-losing venture into a powerful retail giant.
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