The Importance of Attribution in Marketing

I've seen that kind of inspired a lot by what you guys are doing. About what attribution actually means how to use it and why we do it in the first place Yeah, I believe that qualified pipeline that our sales team wins at 25% is a significantly better Way to look at things than how many leads you got or how many people filled out your form Or how many people came to your website. And so just by shifting the measurement and forcing the marketing team to do things that align with your sales teams outcomes You eliminate all the stuff that B2B companies do today because they're the metric.