Lachman: We've both seen great ideas never get off the launching pad, not because the idea was flawed. Lachman: If you don't have an idea that's accepted, it's not going to be very effective. And i think that's true in an organization of ten people, an organization of a hundred people, or an organization of 100 thousand people. So there are some ideas that roll out and everybody immediately gets other ideas s. You've got to work through the organization.