2min chapter

The Bootstrapped Founder cover image

229: Utility, Pricing, and Entrepreneurship

The Bootstrapped Founder

CHAPTER

How to Build a High Utility Business

A tool that is spectacularly good at solving one particular problem and nothing else is highly useful for the people who have that exact problem. That's often more than half of what you can price things at because it costs you so much. As an entrepreneur, the most impactful place for your work is at the intersection of all your fields of interest. If you're a person who loves to tinker with electronics, has a 3D printer and knows how to set up an e-commerce website, you can quickly build bespoke gadgets no one else is building.

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