This episode deep-dives into tactics, strategy and the necessity of PR in commercial real estate with David Ebeling, Owner of Ebeling Communications.
The Crexi Podcast explores various aspects of the commercial real estate industry in conversation with top CRE professionals. In each episode, we feature different guests to tap into their wealth of CRE expertise and explore the latest trends and updates from the world of commercial real estate.
In this episode of The Crexi Podcast, Shanti Ryle, host and Director of Content Marketing at Crexi, interviews David Ebeling, who with over 25 years of experience in commercial real estate PR, shares his journey from uncertain college student to renowned industry expert.
The discussion covers David’s entry into the commercial real estate PR field, the essential role of media relationships, and the importance of honesty and transparency in navigating today's commercial real estate landscape. Additionally, David offers advice on building a successful PR strategy, tapping into media opportunities, and the evolving role of AI in PR. Tune in to learn more about the value of PR in creating brand visibility and establishing genuine relationships within the industry.
- Introduction to the Crexi Podcast
- Meet David Ebeling: A PR Veteran
- Early Career Challenges and Successes
- The Thrill of Media Relations
- Mentorship and Career Growth
- The Evolving Landscape of PR
- The Importance of PR in Commercial Real Estate
- Navigating the Shifting Media Landscape
- PR Examples: Client's Response to Covid-19
- Media Engagement During the Pandemic
- Post-Pandemic Media Opportunities
- Tactical PR Strategies for Companies
- Understanding Media Needs in Real Estate
- Advising Clients on Unique Insights
- Engaging with Clients and Industry Experts
- Advice for Companies Considering PR
- Educating the Next Generation of PR Professionals
- Rapid Fire Questions
- Final Words and Contact Information
About David Ebeling:
Ebeling Communications is a full-service public relations firm specializing in commercial and multifamily real estate. Since 1996, David Ebeling has been one of the nation’s top public relations practitioners producing significant results for premier local, regional and national landlords, investors, brokers, developers, property managers, finance firms and consultants.
For show notes, past guests, and more CRE content, please check out Crexi’s blog.
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