#171 How Brands Leverage Formula 1 To Make Billions
The Joe Pomp Show
00:00
The Impact of Formula 1 on Aston Martin
Orange Stroll was at a Financial Times event this May in May 2023. He said that 70% of Aston Martin's $1.75 billion in annual sales are because of the form of the 1T. The company has sold more than 300 vantage F1 edition cars, which equals out to about $60 million and he says it is due to their partnership with Mercedes.
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