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Staying Calm in a Crisis with Sarah de Lagarde

Revenue Builders

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The Global Head of Corporate Communications

The role of corporate communications has evolved over the past 20 years, says Sarah Kuchins. The need for transparency in a company is now more important than ever before, she says. It's not just outside influences that can have an effect but also employees who want to know why they're working at their job and how they contribute to the overall picture. She explains her two-pronged approach: speaking to senior management and finding out what the objectives are.

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