Evolving Music Distribution: A Platform's Journey

This chapter delves into the transformation of a music platform that prioritized exclusivity and its complex relationships with artists, including early collaborations and financial challenges. It examines the competitive landscape fueled by rising artists and streaming services, highlighting the balance between providing opportunities and navigating demands for compensation. Additionally, the discussion reflects on how the industry's shift towards artist independence reshaped distribution methods and the significance of mixtapes during this evolution.