WARC x Cannes Lions: Future of Strategy
The WARC Podcast
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The Rise of Niche Communities and the Future of Strategy
Dr. Marcus Collins: Is popular culture dead? And if it is, how do we respond? Ellie Bamford: I like the evolution of targeting as well because we've stopped looking as consumers as just demographics,. We've stopped looking at just age, income, all those things. Now we're really looking into culture because culture has the potential to tie in these audiences together.
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