"I will put myself as the number one person on the fucking planet who admits he's wrong, specifically why and I don't even wait very long," Trump says. "If you think it's going to be a shame or like some kind of mark against you, that's what triggers you into cognitive distance" If you have a shame-based operating system, oh, I can't be seen as wrong. That guarantees you that you will be wrong,. So if you can convert your shame into content, you will be not completely but very, very much protected from the cognitive distance trigger."