Content Methodology That Builds B2B Audiences -- Greg Digneo // Content Guppy
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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The Secret Sauce of Creating Content
When creating content, first thing you have to do is understand who the audience is. Go and sit on sales calls. Understand what are some of the questions that your customers are asking. I think there's a big difference between defining your cus tomers from your demographic segments and actually understanding what their pain points are.
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Transcript
