How IBM Generated $250M of Lifetime Traffic Value (LTTV)
Content and Conversation: Organic Growth Insights from Siege Media
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The Challenges of a Diamond Team Model at IBM
IBM has over 800 products, and so we have to figure out how to organize ourselves in order to actually market all that stuff. And the diamond teams was this structure that was, you know, around a given portfolio that we have,. We're going to put together a small cross functional one pizza team, maybe that is responsible for marketing. Some given thing in our portfolio. They all report up through these cross function, they are report up through kind of these generalist business unit structures. The only common line of management across them is the person who's the SVP of marketing for all of IBM.
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