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BMW's Most Recent Foray Into Formula One
I've been a car guy from birth and I'm afraid it won't change any more. It certainly was the most intense and the most rewarding time of my professional career. For a company like BMW, a premium car manufacturer, Formula One is fantastic if you win. And it's probably the most expensive way to put yourself in the media in the wrong way if you fail. The expectations being with the car manufacturer are certainly higher than being with an independent team.