đ„ From a shed in Birmingham to a ÂŁ611M exit â Al Barrattâs story is a masterclass in brand-building, balance, and staying sane in the chaos.
The Grenade founder reveals how he built a world-class product, a world-class team, and a brand people actually love â while ignoring industry noise, financial vanity metrics, and the temptation to chase every shiny trend.
This is an episode about focus, systems, and having fun while you build something remarkable â even when revenue is flat, growth stalls, or the journey feels uphill.
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đ„ ON THE MENU
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đ« How Grenade reinvented the protein bar category â âWe didnât invent them, we invented good onesâ
đ From shed to ÂŁ611M exit at 27x EBITDA
đ§ Donât solve problems that donât exist â why simplicity wins
đïžââïž âBe good and newâ â how to win in stale categories
đŒ The hidden path to profitability (and why you should never use your own money)
đ„ âBetter revenue â better businessâ â how flat sales can still mean a better company
đ Building a world-class team and killing cultural cancers fast
đ Understanding systems: category, context, and shelf strategy
đž The 6 rules Al uses when investing in other founders
đ„ Compete where youâre strong and theyâre weak â love competition
đ Finding contentment on the journey â and why happiness fuels success, not the other way around
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This episode was edited by:
G.Thomas Craig (
