The bigger a company is, the more it seems like you better have your protocols in place that we all follow. Big companies had kind of no choice but to be a little bit more rigid in that way. The small clients like, we'll adapt our system. No factor. Let's do it. Shoot it. Don't get them on customer service,. You go to a big company customer service, they're going to be outsourcing the reading scripts, like all this stuff. And if you're the small guy, you know where the enemy's weaknesses are and you exploit those.