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17min chapter
223. Nick West, Co-founder & CEO of Bandit
Fitt Insider
Running Towards Community: The Brand Journey
This chapter explores the origins and evolution of a running brand co-founded by two brothers during the pandemic. It emphasizes the significance of community engagement and authenticity in building a successful business while sharing personal anecdotes that shaped their journey. The narrative highlights the challenges of transitioning from grassroots efforts to a sustainable market presence, focusing on the importance of genuine connections in the fitness industry.
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