Decoding the Gurus cover image

Special: Guru Right to Reply with Chris Williamson

Decoding the Gurus

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The Cost of Leaving Your Niche Once You're in There

"There's a cost is what I'm saying. You can go there, but you're putting a great big red line through if you like the respectable audience," he says. "Any nuance or divergence away from what people that are part of your in-group presume your views to be ... it looks like a lack of commitment."

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