Strategies for Book Promotion and Signing Events

In the ever-changing IT world, creating content that stays relevant for long is hard. One of the objectives of "Platform Engineering for Architects: Crafting Modern Platforms as a Product" was to stay timeless by providing practical examples of use cases not necessarily tied to current technology trends.
The book focuses on the importance of building a platform with a purpose, making the impact measurable, and ensuring the platform continuously evolves by continuously including the end users (the engineering teams) in the evolution of the platform.
Tune in to this episode and hear from Max Körbächer (Founder of Liquid Reply), Hilliary Lipsig (Senior Principal SRE at RedHat), and Andi Grabner (Co-Host of PurePerformance) on what made them write a book on Platform Engineering and get some personal insights into what gets the authors excited about their respective topics.
If you have a chance, meet Max, Hilliary, and Andi at KubeCon in London. They will present at Platform Engineering Day and do a book signing at KubeCrawl!

Links we discussed:
Book on Amazon: https://www.amazon.com/Platform-Engineering-Architects-Crafting-platforms-ebook/dp/B0DH5DJFTH
Platform Engineering Day Session: https://colocatedeventseu2025.sched.com/event/1u5mX/platform-engineering-for-architects-crafting-platforms-as-a-product-max-korbacher-liquid-reply-hilliary-lipsig-red-hat
Hilliary Lipsig: https://www.linkedin.com/in/hilliary-lipsig-a5935245/
Max Körbächer: https://www.linkedin.com/in/maxkoerbaecher/
Andi Grabner: https://www.linkedin.com/in/grabnerandi/