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170: Keith Jones: OpenAI’s Head of GTM systems on building judgement with ghost stories, buying martech with cognitive extraction and why data dictionaries prevail

Humans of Martech

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Navigating Marketing Technology Integration Challenges

This chapter explores the complexities of integrating marketing technologies, focusing on CRM and automation systems. It emphasizes the crucial role of technologists as intermediaries and discusses the relevance of AI amidst current tech realities.

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