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#025: A/B Testing with Kelly Wortham from EY
The Analytics Power Hour
Is There a Better Way to Test Your Web Site?
Kelly wortham: I feel like we've just scratched the surface, though. We need to do probably two more s together. Kelly and i have been practising that question all week. You know how that happens. It's because those kinds of changes regress right away to the mean. And that's why you get teams saying, we've used a b testing to improve our web results by four thousand %. But then theyll eat they're main metrics, and they're the exact same as they were before.
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