Episode Summary
Caitlin Mitchell from EB Academics shares how she created a strong culture and clear identity that has led to a 97% retention rate for her membership program. She is breaking down her strategy into 3 keys for creating a sticky member experience. And the final tip at the end of the episode you won't want to miss!!
Key Takeaways
- Caitlin’s favorite community that isn’t her own (02:42)
- What’s unique about EB Academics (05:31)
- The typical culture for teachers in the online space (09:24)
- Living your culture with your team (16:34)
- Retention and membership rates for EB Academics (17:52)
- Achieving 97-98% retention rates (23:22)
- Key tactics to create a strong culture in your community (25:44)
- How to hire a Community Manager (32:27)
- Customer service is your brand. It’s how you show up (36:00)
Additional Resources:
- Caitlin’s Website: https://ebacademics.com/
- Teaching Middle School ELA Podcast: https://ebacademics.com/category/podcast
- Teaching Middle School ELA YouTube: https://www.youtube.com/channel/UCWezgZ_BNFaF-IURmTTN_dA
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- Discover your retention rate and the lifetime value of your member using this simple calculator. Access it here: www.memberltv.com
- Join the waitlist for my course (coming 2022): https://www.shanalynn.com/course
- Get in touch: https://www.shanalynn.com/connect
- Follow me on IG: https://www.instagram.com/shanaspeaks
Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.
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