How to Get Passionate Feedback From Early Users

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Passionate feedback is a clue that your product really matters to someone. One passionate user can turn into many if you listen to them carefully. It's essential to get this kind of feedback early, while you're still defining the product. User feedback ensures you won't build a dozen floors on an unstable swamp. Brian has a simple method for extracting detailed feedback from users. He doesn't ask about the product he already built. He asks about the product of the dreams.

In honor of our five year anniversary of Masters of Scale, we're revisiting our first episode ever, featuring Airbnb's Brian Chesky.

If you want your company to truly scale, you first have to do things that don't scale. Handcraft the core experience. Get your hands dirty. Serve your customers one-by-one. And don't stop until you know exactly what they want. That's what Brian Chesky did. As CEO of Airbnb, Brian’s early work was more akin to a traveling salesman. He takes us back to his lean years — when he went door-to-door, meeting Airbnb hosts in person — and shares the imaginative route to crafting what he calls an "11-star experience.”

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