289 - Ask Me Anything with Chris Walker: Episode 2 | Demand Gen Live S2 x80
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How to Stand Out From the Crowd
David Green: We need to measure marketing holistically across the whole thing, not in each individual. There's almost no company out there that's leading into dark socialth they should almost not. Talk to customers, find the gaps, segment appropriately and put together a different product road map based on customer insights.
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