Xiaomi is a vertical company. They're not trying to create services that go everywhere, uh, and make money that way. And Xiaomi is saying we can build a new kind of, of home company that is enabled and tied together by, by the smartphone. That's the way to think about products going forward. You presuppose the presence of a smartphone, this device that is connected and go anywhere and touch anything. It's like Samsung has never kind of put the pieces together.