2152: Small-cap Investing with Paul Hill and Paul Scott
The Vox Markets Podcast
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The Shift in User Behavior: AI vs. Price Comparison Websites
This chapter examines how generative AI tools like ChatGPT and Gemini are reshaping user engagement with traditional price comparison websites. It highlights the decline in web traffic to these sites as consumers increasingly prefer the direct answers provided by AI, raising concerns about their future viability.
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Transcript
