Were You Inspired by Direct to Consumer Brands?

I want to drill into this for the audience because what you've just said there in the clearest possible light to me is the fact that you boys found a big problem that needed solving. And then you put a product in place that could solve that and provide the solution, right? That is obviously how all the money in the world's made, but people make it really fucking complicated. So we weren't so much inspired by the direct to consumer companies. That was more the opportunity and the vessel and the starting off with small funds. But yeah, we were always inspired by those brands, the legacy brands that have been around for years and done so, so well.

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