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Join me, Nik (https://x.com/CoFoundersNik), as I interview Jas from Winnipeg Digest (https://x.com/creatingjas). Jas is back for a third time, and his journey is incredible to watch. He first built a local newsletter, the Winnipeg Digest, into a massive distribution channel with over 100,000 people in his audience. Now, he's leveraging that audience to launch his own businesses, starting with a seasonal holiday lighting company.
In this episode, we break down his new venture from the ground up. Jas shares the exact strategy he used to launch the lighting business using his newsletter, including a brilliant giveaway tactic he learned from Alex Hormozi.
He explains why he chose a seasonal business, his goal of hitting $100,000 in revenue in his first season, and how this entire project serves as a case study to attract future business partners. We get into the nitty-gritty of his first week—how he sold $5,000 in jobs with no website, just an ad in his newsletter.
This is a masterclass in using an existing audience to create new revenue streams and build a portfolio of companies.
Questions This Episode Answers:
• How can you leverage a newsletter audience to launch a completely new business?
• What's a smart, low-cost marketing strategy to get your first customers for a service business?
• Why would an entrepreneur choose a seasonal business model like holiday lighting?
• What are the key startup costs and revenue goals for a new holiday lighting business?
• How can a new business be used as a "case study" to attract future equity partners?
Enjoy the conversation!
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This week we covered:
00:00 Launching a New Venture: Christmas Lights Business
02:41 Building on Audience: From Newsletter to Business
06:02 Marketing Strategies and Initial Success
08:54 Understanding the Business Model and Pricing
11:44 Execution Challenges and Future Plans
14:39 Exploring New Opportunities and Growth
18:02 Final Thoughts and Future Outlook
