16min chapter

The Psychology Podcast cover image

11: How “little bets” spur big creative successes

The Psychology Podcast

CHAPTER

The Concept of 'Little Bets' in the Creative Process

In this chapter, they discuss the concept of 'little bets' in the creative process. They relate it to psychological theories such as the Darwinian model of creativity and explain how the initial stage of blind variation is crucial. They also mention the importance of selective retention and highlight the unique contribution of 'little bets' to the field.

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