2Bobs—with David C. Baker and Blair Enns cover image

Are You Fishing in the Right Pond?

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Navigating Market Challenges and Opportunities

This chapter explores the significance of effective market positioning while addressing the risks of overly broad or narrow targeting. The speakers emphasize the transitioning software landscape and the necessity for businesses to adapt and explore adjacent markets in light of evolving AI influences.

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