Apple's Not Good. It Ads.

The bloom is coming off the rowse of apple as the idealistic company, right? Like, they're obviously a business that is chasing growth. They have to do aggressive things to move the needle. And like, that's the real danger zone for the company,. Not our creative still gon like, yes, of course they are. But what you see next to it is this hunger to control the entire experience of the phone and make it great because that's how they can grow their revenue.