The Single Most Important Quality to Scale a Business

I think perseverance is a key quality. And it was definitely times early on, we were really early relatively for what we were trying to do at that point. So I mean, that's quite late in the process. That's after years of writing business plans and taking on your first client. But when we put that together with just those moments where you sent the whole sports industries at a tipping point here, and frankly, there's more people listening to me, witter on than have been listening to the big global sports research foam who dominate a pretty flat, stable, but unexciting market. Like, so this is absolutely a twist moment. We're really on something here.