
Taylor Swift vs. Rihanna Confidence, Building Hype, & The Beauty of Getting Your Ass Kicked
BOSSY
Building Hype for Product Launches
The chapter explores strategies for creating anticipation around a product launch, using a digital planner as an example. It covers the evolution of marketing tactics, emphasizing product enhancement and effective social media campaigns. Additionally, it delves into turning concepts into apps, hosting workshops, and optimizing webinar tools for successful marketing campaigns.
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