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Ep. 795: Sunny Bonnell Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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How to Get Your First Client

In 2004, 2005, people were calling us through the yellow pages. That's when direct mail was starting to become a little bit more in the forefront of a tool that you could use. The first two years of our business, we were very broke. We just knew that we were going into it and we were saying, how can we help this traditional unsexy business think in a very different way? And that's what we did.

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