Do You Believe in Sustainability in Your Business?

We don't want a green rush. We want to say, ok, we are still working on this. It is work in progress. So talking about the brand, you also believe in sustain ability. And as we watch businesses grow, that will become more and more a prevalent part of people's business plan and their future. I think its it's super important. You can see it in the stores. We're messaging it. We have all the facts andand data available. If customers want to know the milk is a beautiful story. I know the cowsye. Yes, absolutely.