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#1164 Richard Ryan | Founder of Black Rifle Coffee on Product vs Distribution, Social Media Influencers, Blockchain & Web3

The Pomp Podcast

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How to Find Influencers to Bring on and Scale Your Business

I think that they have the potential, the potential, $5 billion or higher exit. I'm sweating right now. If you can basically hold on and not sell, you're doing a million or a billion dollars in revenue. Dirty math is what like 10 X multiplier of like, maybe 10 X from where they essentially are right now. Yeah. Give or take. But if they can hold out for another 12 to 24 months on top of that, Jesus, you basically get to close to a billion.

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