The Crocs: A Definition of a Business Model

I've heard you say this actually more than once throughout the year, since we've known one another, you've said give away the compliance to get the advisory. And is that right? It's a little hyperbolic. But the idea is that the compliance is a means to an end and it's bundled in where the pricing is based off of the outcomes. So but, but then it's more responsive in nature, Ron. No, absolutely.