I'm a recovering alcoholic heroin addict, so I've got plenty of miles on this particular subject. And one of the things for me that I often stay sober off of just never having to get sober again is how awful cravings are. If you don't feed them, they kind of keep coming back, but if you just don't, sooner or later, they get the message and go elsewhere. Yes, it sounds like you've seen that I've certainly experienced that myself in a number of different realms. We've even done clinical studies where we've seen this bear out in the data.

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