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The Unquenchable Thirst

Endless Thread

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The Quencher Craze: Hydration Meets Social Media

This chapter examines the surge in popularity of the Stanley Quencher among women in 2023, emphasizing its connection to the 'Water Talk' trend on TikTok. It highlights how influencers promote hydration through engaging content, blending health goals with consumer culture and personal transformation stories.

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