Going to Market in Healthcare: B2C2B
Raising Health
00:00
What Is B2C2B?
B2C2B is the concept of bottoms up sales or sometimes called product-led growth. It's been popularized by many of the enterprise SaaS companies like Slack, Zoom and Dropbox. Once a company has a critical mass of users who are acquired via that fashion, they can then flip that into a sale to some sort of enterprise. As you'll hear from these founders, it was a very deliberate decision on their part to execute this B 2C2B motion.
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