The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

390. Dodging Disasters in Business with Gleb Tsipursky (Refreshed Episode)

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Avoiding Disasters Through Better Decisions

The chapter explores how cognitive biases can lead to disastrous outcomes in business, emphasizing the importance of recognizing warning signs such as toxic work environments and making bad hires. Strategies for overcoming biases like the sunk cost fallacy are discussed, highlighting the need to focus on long-term benefits rather than short-term discomfort. The expert stresses the importance of admitting mistakes and being open to changing plans based on evidence to avoid disastrous outcomes.

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