
Interview: How Bunnings and Kmart have been key to Wesfarmers' growth
FEAR & GREED | Business News
Strategic Growth and Challenges in Retail Markets
This chapter delves into the strategic growth initiatives and challenges of a major retail group, particularly in Australia and New Zealand, while considering international expansion. It highlights investments in digital capabilities, issues with market performance, and adaptations across various product lines, underscoring the critical role of innovation in the competitive landscape.
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