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#42 Consent Mode and behavioral modelling in GA4

The Measure Pod

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Is the Event Data Validated? Is It Validated in BigQuery?

The session falls under the same umbrella as the user data. It doesn't ov a session ideat, yes, exactly. That's the kind of the principles of those cokules pinks. So anything at a raw, kind of like data level. But is that different, again, to what they have in the big crigs? Bo, i don't know. I've not thought about arthey, modelling the event level data. The numbers have gone we saw eight and a half and nine % difference for purchases and revenue for this econ the website. Yese, that's surprising, isn't it? The purchasers is different?

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