The Best Way to Sell More American Girl Products

The heart of the argument, as i understand it, is not just selling more stuff to these super consumers, but really using them as a lens to understand a way to sell to all consumers or efficiently. The passion that a super consumer has can spread like a virus, in a way, to someone who may have had those feelings and emotions, but hadn't been awakened yet or expressed. And so that's how the category expands through the course of a super consumer.