007: Change resistance, segmentation, & nurturing your audience
The Marketer's Mind with Todd Brown • Marketing Topics That Push the Boundaries
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How to Use Infusionsoft to Segment Your Marketing
Don't ever let your tools dictate and drive your marketing. Your marketing should drive the tools that you use. With a tool like Infusionsoft, Active Campaign, AW Pro Tools, Entreport, these tools give you a tremendous advantage over the marketer that's simply using MailChimp. And so that's extremely, extremely important that they understand that.
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