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2min chapter
Making your customers your secret weapon (with Highspot's Oliver Sharp)
ACQ2 by Acquired
How to Make Acquisitions Work for Your Company
When I was at Microsoft, you can't even propose an idea without someone saying, can this be a multi-billion dollar business for us without cannibalizing any of our other stuff? And that's exactly right. You have to be really intentional as a company in order to sort of protect that and make sure that something can actually leap over that chasm. Amazon has been able to build and birth these small things within the context of an enormous company. It's very hard to do.Microsoft is not especially, or at least when I was there, wasn't especially good at it.
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