
Meta Facebook Advertising in 2023
The Digital Marketing Podcast
Using Lookalike Audiences on Facebook
A lookalike audience is a group of people it's an audience that meta creates for you that is based off of a custom audience yeah. The actual people that are seeing around have not interacted with your business before they're just similar to the people that have interacted with yourbusiness before so they are cold audiences but a lot of people get stuck on that because I think it's partly because of the layout within Facebook.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.