AI Content is rising in popularity.

It has helped marketers increase their output; and is more difficult than ever to distinguish AI content from human-generated content.

Historically, marketers have tried to leverage tools and black-hat techniques to outsmart Google and rank higher in the search engine. And every time they have been faced with update retaliations in the algorithm that only benefits those who play by their rules.

In today’s conversation we share how Google is taking new steps and updating its algorithm to protect the end-user from an increased production of AI-generated content, and how you can use this in an ethical way to gain an advantage over the competition.