“Traffic”: Ben Smith and the Death of the Social Web
Slate Money
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The Disadvantages of Buzzfeed News
When we launched, we very deliberately kind of blurred the lines. We tried to kind of pull the news brand away from the entertainment brand. The difference between Axios and semaphore is that the New York Times gets most of its money from subscription revenues. Like Axios is still out there, you know, playing on some level the traffic game, but it's at much more sort of targeted audience.
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